Competition Law in the European Union and the United Kingdom Essay - 10

Competition Law in the European Union and the United Kingdom - Essay Example Kingdom laws that relate to the infringement of competition laws by some of the world’s biggest oil companies including BP Plc, Statoil ASA, and Royal Dutch Shell. More emphasis is conferred upon the relevant facts and legal principles regarding competition law. Â  The Competition law was formulated with the intention of safeguarding consumer and state interests from unfair business practices by firms in Great Britain. (Prosser; 2005) This was necessitated by the threat posed by unscrupulous collusions aimed at maximizing market shares and revenues by individual firms that may lead to boated price levels or supply of inferior quality goods and services. For instance, an increase in the price of crude oil by your company will directly lead to increased costs of production, transport, energy and consumer products and services in order to cater for additional overhead costs. Â  The United Kingdom had its maiden law against unfair Competition in 1998.It was subjected to further adjustments later on in Enterprise Act of 2002 to incorporate new ideas and discard contentious clauses. The formation of the European Commission, the present-day European Union, which sought to cater for interests of member countries also made immense contributions to the ongoing protective policy changes among member states. Under its social and economic pillar, it fashioned the Competition law which later on gained prominence becoming part of The Treaty on the Functioning of the European Union. Â  Britain joined the European Union and consequently adopted the statute on Competition which as stated above was applicable to all the member states. This combined with the Competition Act 1998 and the Enterprise Act 2002 governs the conduct of businesses within the United Kingdom. The articles 101 and 102 provide the policy guidelines for the Treaty on the Functioning of the European Union whereas chapters I and II outline the provisions of the Competition Act 1998 and the Enterprise Act 2002.

Internship Report - Agency operator Essay Example | Topics and Well Written Essays - 1500 words

Internship Report - Agency operator - Essay Example This paper highlights the focus on a new area of UK, where there is no activity for AVIS auto rental. Further into the paper, it discusses the product design which will be useful to cater to the needs of the consumers of Oxford Street and generate revenues for the company. It then proceeds to focus on focus on the basic 4P’s of marketing – Product, Place, Promotion and Price. An effective pricing is very important in this case. There are multiple numbers of competitors that are buzzing around in UK, and have the potential to pick the same spot as a battlefield. So fixing a highly competitive and affordable price to occupy the share of minds amongst the consumers and high brand recall is very brilliant. The paper, further down the line, also focuses on ways and means to market the route and location of the service in order to make the consumers aware of its offerings. It also brings into focus the possible staffing of employees to maintain an efficient manpower base. And finally, it also discusses the operational details and aspects that are required and considered vital for the efficient delivery of the product. Contents Executive Summary 2 Market Overview 4 About the Company 4 Designing of the Product 5 Marketing Strategy 5 Product 5 Place 6 Promotion 6 ... Car Rental is a very profitable and popular business in the UK and western markets, as people with increasingly high disposable income and the ability to purchases the rental services are growing in number every year. The car rental industry is basically categorized on the basis of either location or by the type of customer availing the service (Researchandmarkets, 2010). The recent times have been a little challenging for the business of car rental in the UK. As per reports by various UK based market research agencies, the car rental industry suffered a setback during the year 2009 and the setback continued till then. The reason being is simple. Ever since the global economy went into a credit crunch, which was triggered by the collapse of the famed Lehmann Brothers, the spending on rental services worldwide took a hit. As a part of the picture, UK’s car rental agencies also suffered to some extent during that time. Around the year 2009, people all over the globe preferred to check their spending habits and preferred to save their finances instead of spending and splurging by going on holidays, tours or romantic getaways to foreign countries. This change in global consumer behavior shrank the profit margin for the car rental companies as there has been a significant decline in the amount of revenue that was being generated by providing rental services to the middle class tourists coming from various locations across the globe. Also, the recent slowdown due to the Euro crisis in the west has also brought in a significant change in customer’s preference. The customers whether organizational or private individual are looking for cost effective and flexibility in services provided (The Institute of Transport